The Blossom Hill Rhubarb & Plum Spritz has been unveiled as a new product from Treasury Wine Estates as an option for consumers who are looking for a flavorful libation to enjoy at anytime of year.
The drink will launch at Tesco locations in the UK starting in June and is capable of being enjoyed chilled over ice in the warm summer months as well as mulled warm in the winter. This makes the limited-edition drink quite versatile and responds to consumer demand seamlessly for flavors that will suit a variety of occasions.
Head of Marketing for EMEA at Treasury Wine Estates Ben Blake spoke on the new Blossom Hill Rhubarb & Plum Spritz saying, "The brand is evolving and we listen closely to all consumer feedback – we want to ensure we continue to innovate and excite customers with new flavors and combinations that suit every occasion."
Fruity All-Season Libations
The Blossom Hill Rhubarb & Plum Spritz is Summer or Winter-Ready
Trend Themes
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Industry Implications
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