Rock Bridge Brewing Co. recently released a flavorful blood orange ale under a unique name that's fitting for Halloween—'Blood Spree.'
The brewery worked with the Hub & Spoke creative agency for the development of the can's label, which takes inspiration from an American war veteran by the name of Curt Bean who uses art therapy as a means to aid soldiers with PTSD through his non-profit 'Art of War Project.' As such, the finished Rock Bridge Brewing Co. cans feature an original art design that was created by Bean.
The bold branding for this blood orange ale will appeal to those with an eye for painterly beer cans, a taste for something new and an appreciation for branding that deviates from convention.
Gruesome Orange Ales
Rock Bridge Brewing Co.'s Blood Orange Ale is Branded as 'Blood Spree'
Trend Themes
1. Artistic Beer Can Designs - Craft breweries can capitalize on consumer interest in unique and visually appealing beer can designs.
2. Collaboration with Non-profits - Breweries can partner with non-profit organizations to create meaningful connections and support a worthy cause.
3. Creative Branding Strategies - Innovative branding approaches can help breweries stand out in a crowded market and attract consumers seeking unconventional products.
Industry Implications
1. Craft Beer - Craft beer breweries can leverage creative can designs and unique branding strategies to differentiate themselves and appeal to consumers.
2. Creative Agencies - Creative agencies specializing in package design can offer their services to breweries looking to develop visually striking beer can designs.
3. Non-profit Organizations - Non-profits can explore collaborations with breweries as a unique fundraising opportunity, leveraging the popularity and reach of craft beer.