Vogue Italia has decided to join the efforts for combatting the pro-ana (anorexia) and pro-mia (bulimia) websites, which have accumulated over the years.
The publication is asking its readers to create a blog, or if someone already has an existing one, to dedicate a section of it to discuss eating disorders.
This discussion of eating disorders is an attempt to provide support and practical advice for individuals with these disorders who are seeking help online. The overall goal is to have as many positive blogs as there are pro-ana/mia websites to create a canceling out effect. The idea is to create an online community where people in need can talk to someone to whom they can relate on some level. Vogue Italia would like the focus of these ana/mia discussions to be on health, nutrition, historic cases of the impacts of these disorders etc.
Body Image-Focused Blogs
Vogue Italia Dedicates Its Efforts to Fighting Eating Disorders Online
Trend Themes
1. Anti-eating Disorder Communities - The rise of body image-focused blogs and communities that offer help, support and information about eating disorders and their impact on health and well-being.
2. Positive Social Media Influence - The opportunity for social media influencers and brands to promote positive body image and self-esteem messaging, with a focus on healthy living and balanced diets.
3. Health-conscious Digital Marketing - The emergence of digital marketing strategies that target health-conscious consumers seeking information and support related to eating disorders and body positivity.
Industry Implications
1. Health and Wellness - The health and wellness industry can take a leading role in the promotion of healthy body image messaging and support by offering products, services and content that promote healthy lifestyles and empower consumers.
2. Social Media - Social media companies can leverage their platforms to promote anti-eating disorder messages and create supportive communities for people struggling with body image issues and eating disorders.
3. Digital Marketing - Digital marketing agencies can help health and wellness brands to design and execute campaigns that promote healthy body image and offer support and resources for people affected by eating disorders.