This blogger marketplace aims to connect professional bloggers with advertising opportunities. Based in Russia, startup Insense unites online influencers and advertisers with the goal of creating sponsored content. This venture speaks to the continued popularity of content marketing strategies within the digital space and the viability of content creation as a paying job.
Internet influencers interested in using the blogger marketplace receive cash or free products for posting about brands on social media platform Instagram. Insense also offers "basic statistics of your account," including follower analytics, post efficiency and best times to post.
Advertisers who want to join the beta can quickly find relevant Instagrammers and manage their projects in one convenient place with the Insense dashboard. They receive "estimated data" for their campaigns as well.
Blogger Marketplace Platforms
The Russian Startup Brings Instagram Influencers and Brands Together
Trend Themes
1. Influencer Marketing Platforms - Emerging influencer marketing platforms like Insense cater to advertisers and social media influencers.
2. Sponsored Content Creation - Creating sponsored content as a viable career path for internet influencers is becoming increasingly popular.
3. Social Media Analytics - Platforms like Insense offer valuable social media analytics tools to help influencers and advertisers optimize their campaigns.
Industry Implications
1. Digital Marketing - Digital marketing companies can use influencer marketing platforms to reach a wider, more targeted audience.
2. Social Media - Social media companies can benefit from sponsored content creation as it keeps users engaged and active on their platforms.
3. Marketplace Platforms - Marketplace platforms can pivot to offer influencer marketing services to their existing user base with the help of companies like Insense.