Fox Entertainment’s NFT studio, Blockchain Creative Labs (BCL), has announced its full South By Southwest (SXSW) schedule and accompanying takeover of Trinity Hall in downtown Austin, Texas. The new partnership marks BCL and SXSW's inaugural Blockchain category sponsorship.
BCL will put a variety of NFTs, blockchain, and Web3 pieces on display for all SXSW attendees, creating an immersive and interactive experience that will serve to "preview the future of entertainment and content distribution." These will include a full physical NFT gallery, NFT music drops from featured SXSW musicians, and a variety of thought leadership sessions with leading technologists, creators, artists, and more.
"Blockchain, NFTs and the metaverse will be driving themes of SXSW this year, and we look forward to welcoming guests to BCL at 5th and Trinity to share ideas, debate best practices, learn from one another and together help pave the path forward for the industry…while having a lot of fun during the process," said Scott Greenberg, CEO of Blockchain Creative Labs.
NFT-Focused Festival Sponsorships
Blockchain Creative Labs Unveils SXSW 2022 Schedule
Trend Themes
1. Nft-focused Festival Sponsorships - Partnerships between NFT studios and festivals to showcase NFTs, blockchain, and Web3 content to attendees, creating an immersive and interactive experience.
2. Blockchain and Web3 Thought Leadership Sessions - Thought leadership sessions with leading technologists, creators, and artists to discuss the future of entertainment and content distribution.
3. Metaverse as a Driving Theme - Metaverse and virtual experiences as a driving theme to showcase the future of entertainment and content distribution.
Industry Implications
1. Entertainment Industry - Opportunity for the entertainment industry to partner with NFT studios and showcase NFTs, blockchain, and Web3 content at festivals and events.
2. Blockchain Industry - Opportunity for blockchain startups to showcase their technology and thought leadership at festivals and events.
3. Music Industry - Opportunity for musicians to release NFT music drops and showcase their work through NFTs at festivals and events.