Jones Beverages International recently launched a blended lemonade that is inspired by the distinct refreshment stands found throughout Rome. Although there are a number of lemonades on the market, this product's distinct Italian influence sets it apart from competitors.
'Lemoncocco' is a blended lemonade that is inspired by the sweet Italian refreshers found in Rome. With this Italian influence in mind, the drink contains extracts from real Sicilian lemons and a little bit of coconut cream. The premium drink is non-carbonated and it tastes less sweet than a soda or fruit juice. The light and slightly tart flavor makes the drink a refreshing afternoon beverage or a suitable base for a cocktail.
At only 90 calories per 12 ounce serving, the coconut-infused lemonade serves as a healthy alternative to sugary sodas and fruit juices.
Coconut-Infused Lemonades
This Blended Lemonade is Inspired by Italy's Refreshment Stands
Trend Themes
1. Coconut-infused Beverages - There is an opportunity for companies to leverage coconut-infused beverages as a healthier and unique alternative to traditional sugary beverages.
2. Italian-inspired Beverages - Companies can tap into the growing consumer interest in Italian-inspired beverages, by incorporating unique flavors and ingredients to differentiate their products.
3. Healthy Beverage Alternatives - There is potential for companies to offer healthier beverage options as consumers continue to prioritize health and wellness.
Industry Implications
1. Beverage Industry - The Beverage industry can capitalize on the trend of healthy and unique beverages inspired by Italy and infused with coconut, appealing to consumers' preferences for distinct flavors.
2. Food and Beverage Retail - Food and beverage retailers can stock their stores with healthy and unique beverages like coconut-infused lemonades that cater to consumer preferences for unique, healthy drinks.
3. Hospitality Industry - The Hospitality industry can create specialty cocktails and mocktails using Italian-inspired coconut-infused lemonades to offer unique and healthy beverage options to customers.