Blaze Pizza is the new custom-made pizza chain taking the U.S. fast food market by storm.
Blaze Pizza functions like a Subway-style deli counter, allowing customers to choose from a range of already-prepped veggies, meats and cheese. Servers top each customer's personalized pizza with their chosen ingredients on a fresh dough base. Then, the thin crust pizzas are fired in Blaze Pizza's specialized fast-fire ovens. It's a combination of different popular concepts -- personalized counter-style service, upscale fast food dining and the current craze for wood-fired pizza.
Blaze Pizza is expanding extremely rapidly. It already has 50 locations in the U.S. and a new Blaze Pizza restaurant opens every five days. As if this wasn't enough, LeBron James just invested in the burgeoning gourmet chain.
Personalized Pizza Bars
Blaze Pizza Builds and Cooks Custom Fast-Fired Pizzas On the Spot
Trend Themes
1. Custom-food Chains - Exploring high-tech advancements, like 3D printing, to create new food experiences
2. Fast Casual Dining - Integrating mobile ordering and payments for convenience, as well as proximity marketing technology to enhance the customer’s experience in-store
3. Gourmet To-go Food - Creating high-end, on-the-go food that’s affordable and accessible to the average consumer
Industry Implications
1. Fast Food - Introducing new tech processes for on-the-spot food creation, like Blaze Pizza's fast-fire ovens, to meet demand for fast food without sacrificing quality
2. Quick Service Restaurants - Offering personalized food options allows patrons to feel more involved, like they're creating their meals, potentially attracting more customers
3. Food Delivery/meal Kit Services - Partnering with gourmet, fast-casual restaurants to provide personalized food options, delivered directly to a customer's door