Burberry is joining forces with Mythical Games to create a brand-new limited-edition game by the name of Blankos Block Party. Announced at the 2021 Electronic Entertainment Expo in Los Angeles, the open-world multiplayer game invites players into a giant block party where they will be able to race, shoot, tag and even collect in-game items.
The virtual Blankos Block Partyworld features non-fungible token vinyl toys called Blankos and with it, Rod Manley, chief marketing officer at Burberry says, "Launching our limited-edition Burberry Blanko in Blankos Block Party is our first exploration into the world of NFTs." Appealing to Gen Z, the game taps into the play-to-earn economy and the future of digital ownership as it relates to the world of gaming.
Designer Block Party Games
Burberry and Mythical Games are Launching Blankos Block Party
Trend Themes
1. Play-to-earn Economy - The integration of non-fungible tokens and in-game items in Blankos Block Party creates disruptive innovation opportunities for platforms that leverage blockchain technology and reward players for their in-game achievements.
2. Limited-edition Collaborations - The partnership between Burberry and Mythical Games to create a unique in-game Burberry Blanko block party game leads the way for other luxury brands and game studios to merge fashion and gaming in unique ways.
3. Open-world Multiplayer Games - The rise of open-world multiplayer games like Blankos Block Party that allow for user-generated content and customization create opportunities for game studios to create new and engaging experiences while also building communities around shared interests.
Industry Implications
1. Blockchain Gaming - The integration of non-fungible tokens and in-game items in Blankos Block Party opens up disruptive innovation opportunities for platforms that seek to build decentralized gaming experiences and monetize user participation.
2. Fashion and Gaming - The collaboration between Burberry and Mythical Games to create Blankos Block Party highlights disruptive innovation opportunities for luxury brands to engage with younger and tech-savvy audiences in the gaming space through unique and immersive experiences.
3. Interactive Entertainment - The rise of open-world multiplayer games like Blankos Block Party create disruptive innovation opportunities for game studios to shift from traditional storytelling to more participatory and user-generated experiences, resulting in new business models and revenue streams.