BLACKPINK's Lisa is the new face of M.A.C Cosmetics, marking an exciting collaboration for the makeup company as it's leveraging one of the music industry's biggest global stars.
BTS and BLACKPINK have had a monumental year since achieving global recognition and fame, specifically in the European and North American markets that weren't as familiar with the already-popular genre. This partnership helps to solidify the K-pop star's mainstream status as she joins an exclusive list of the brand's celebrity ambassadors. According to Drew Elliott, Senior Vice President and Global Creative Director for MAC Cosmetics "Lisa’s unparalleled talent and bold, fashion-forward style make her the perfect match for MAC. Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration."
K-Pop Brand Ambassadors
BLACKPINK's Lisa is the New Face of MAC Cosmetics
Trend Themes
1. K-pop Global Expansion - This collaboration highlights the global recognition and fame of K-pop, presenting opportunities for brands to tap into the expanding market.
2. Celebrity Brand Ambassadors - The collaboration with Lisa showcases the power of celebrity endorsements, offering brands a chance to align themselves with influential figures.
3. Fashion-forward Makeup - Lisa's bold style and individuality present an opportunity for brands to create innovative and trend-setting makeup products.
Industry Implications
1. Cosmetics - This partnership demonstrates the potential for cosmetics brands to reach new audiences and expand their customer base through collaborations with K-pop stars.
2. Music - The success of K-pop in global markets opens doors for the music industry to explore partnerships with fashion and beauty brands.
3. Fashion - Lisa's fashion-forward style creates opportunities for fashion brands to collaborate and create unique collections that resonate with a diverse audience.