This Black Rainbow x Nike spread is a stunning shoot showcasing Nike's on-court gear against formal menswear. The busy, dizzying images provide a perfect encapsulation of modern men's style in its various carnations.
The innovative shoot was photographed by forward-thinking French photographer Jean-Yves Lemoigne for Black Rainbow magazine's basketball issue.
The Black Rainbow x Nike spread is edited so that the overlapped portions of the photos appear as if vibrant x-ray-like, thermal images that will hold your gaze. Dapper men's suits are juxtaposed with fierce, mid-dribble action shots of athletes working the Nike gear to its full potential.
The shoot is a fascinating, out-of-the-box approach to photographing men's fashions ad is currently available for purchase on newsstands internationally.
Double Exposure Editorials
The Black Rainbow x Nike Photo Spread Features Sporty Layered Images
Trend Themes
1. Layered Photography - Using overlapping images to create a visually striking effect in fashion photography.
2. Athleisure Fashion - Combining sporty clothing and accessories with formal wear for a stylish and versatile look.
3. Innovative Editorial Shoots - Exploring new and creative ways to present fashion editorials and capture attention.
Industry Implications
1. Fashion Photography - Opportunities to experiment with innovative techniques and create visually stunning images for fashion campaigns and editorials.
2. Sportswear - The fusion of athletic and formal clothing opens up possibilities for unique collections and collaborations.
3. Magazine Publishing - Integrating disruptive and visually captivating editorial shoots can attract readers and enhance the overall magazine experience.