Clinique's decades-old, universally flattering Black Honey Almost Lipstick has been discovered by a new generation on TikTok, and its perfectly balanced pigments inspired new complementary beauty products in the same coveted shade. Clinique's new limited-edition lineup includes Clinique Pop Lip + Cheek Oil and a volumizing, lengthening High Impact Mascara in the signature shade with a berry undertone.
The beauty brand's best-selling lip product of all time has reinvented itself to recognize the other attributes consumers are after. While the uniquely colored mascara enhances and accentuates eyes, the nourishing, multi-use lip and cheek oil adds a flush of color to lips and cheeks, plus provides added benefits from ultra-nourishing safflower oil, jojoba oil, olive oil and sunflower seed oil.
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Trend Themes
1. Berry-hued Beauty - Berry-toned cosmetics are capturing attention for their versatility and ability to complement a diverse range of skin tones.
2. Tiktok-driven Product Revivals - Social media platforms, particularly TikTok, are reviving classic beauty products, generating renewed interest and sales.
3. Hybrid Beauty Formulations - Combining makeup with skincare benefits appeals to consumers looking for multifunctional products that promote both beauty and health.
Industry Implications
1. Cosmetics - The cosmetics industry sees innovation in creating universally flattering products that cater to a wide array of skin tones.
2. Social Media Marketing - Social media marketing is revolutionizing brand strategies by leveraging viral trends to rejuvenate legacy products.
3. Skincare - The integration of skincare benefits into makeup products is driving the skincare industry towards multifunctional solutions that offer both aesthetic and health advantages.