There's something kitschy and fun about emoticons, but Karl Lagerfeld brought sophistication to his set of designer black and white emoticons.
The sleek emoticon set is available within the emotiKARL app, which was designed to correspond with the launch of his new fragrance line. The 30 chic icons include emojis that are quintessentially Lagerfeld, like perfume bottles, expressive faces of his cat Choupette and fingerless black leather gloves that form thumbs up as well as other gestures.
With the help of the app, the charming black and white emojis can be added to emails, texts, Facebook and Twitter messages, which is a cute and subtle way to spread his branding and promote his newest venture.
Fashion Fanatic Emojis
Karl Lagerfeld Designed a Chic Set of Black and White Emoticons
Trend Themes
1. Designer Emojis - The rise of exclusive, designer emoticons that represent famous brands and personalities is a new trend in the digital world.
2. Branded Apps - The demand for unique and personalized digital experiences has led to an increase in the development of branded apps, like emotiKARL, that provide engaging content to consumers.
3. Digital Branding - Digital branding opportunities such as emoticons and stickers allow companies to extend their offline brand to the digital world, and create deeper engagement with their target audience.
Industry Implications
1. Fashion and Luxury Goods - The fashion industry can leverage unique digital branding opportunities such as emoticons, to engage with younger audiences and extend their brand presence beyond traditional marketing channels.
2. Digital Marketing - Digital marketing agencies can create custom-branded emojis and stickers for clients to increase brand awareness and foster engagement on social media platforms and digital messaging apps.
3. Mobile App Development - Mobile app developers can leverage the growing trend of branded apps to create custom, engaging experiences for clients looking to extend their brand presence through mobile devices.