In anticipation of the upcoming Barbie Movie, Burger King Brazil turned its logo pink on social media and announced the launch of the BK Barbie Combo. This movie-themed burger features brioche buns, cheddar cheese, bacon bits and a smoky pink sauce so that it's unmistakably a culinary creation inspired by the doll.
This special combo for in-store, delivery and drive-thru ordering at Burger King in Brazil can be found in an attractively packaged Barbieland box. This nostalgic fast food box, and its inspiration, promises to appeal to the kid in everyone this summer.
To complement this colorful burger, there's also a Barbie Donut Shake served with a donut on top, and Ken's Potatoes on the side, which can also be found in themed packaging.
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
Trend Themes
1. Film-inspired Menu Items - The BK Barbie Combo and other movie-themed menu items offer an opportunity for restaurants to tap into the popularity of films and create unique food experiences.
2. Nostalgic Packaging - Attractively packaged Barbieland boxes and themed packaging for sides provide a chance for brands to evoke a sense of nostalgia and create a memorable dining experience.
3. Colorful, Playful Food - The use of smoky pink sauce and vibrant, creative ingredients in the BK Barbie Combo and Barbie Donut Shake highlight the potential for restaurants to innovate with visually appealing and fun, Instagrammable food.
Industry Implications
1. Fast Food Restaurants - Fast food chains can explore movie tie-ins and creative packaging to entice customers and differentiate themselves in the competitive market.
2. Film and Entertainment - The success of film-themed food offerings demonstrates the potential for the film industry to partner with food brands to promote movies and enhance the overall movie-watching experience.
3. Food and Beverage Packaging - The use of attractive packaging for nostalgic and themed food items presents an opportunity for packaging companies to collaborate with food brands and create unique, eye-catching designs.