The Off-White x Snap partnership is introducing a dozen looks so that Snapchat users can dress their virtual avatars in Bitmoji outfits. The designs come directly from the new Off-White Fall/Winter 2021 collection and they include looks like the Out of Office Sneaker, t-shirts, sweats and more.
Snapchat users can try on looks from the new collection within a rendering of the newly opened Off-White flagship store. With this collection, Off-White founder and creative director Virgil Abloh recognizes that people are looking for ways to express themselves authentically online by having their digital personas match their sense of style. Digital fashion is becoming more prevalent across multiple platforms and the digital generation is investing in pieces that support creative self-expression in virtual settings. Fortunately for fans of the styles, the Bitmoji outfits can also be sported in the real world.
Virtual Luxury Fashion Outfits
Off-White's Fall/Winter 2021 Collection Includes Bitmoji Outfits
Trend Themes
1. Virtual Fashion - With the rise of digital personas, there is an opportunity for the fashion industry to create virtual outfits and accessories that can be sold as digital wearables.
2. Augmented Reality Fashion - The future of the fashion industry could integrate augmented reality into the shopping experience- imagining trying on outfits via AR instead of in-store.
3. Digital Couture - Designers have the opportunity to create bespoke clothing for virtual avatars, allowing consumers to showcase their fashion preferences without needing physical clothing.
Industry Implications
1. Fashion - The fashion industry could expand their digital offerings by partnering with companies like Snapchat to create digital clothing lines, appealing to a younger demographic that prioritizes authenticity and self-expression.
2. Technology - Technology companies have an opportunity to generate revenue by creating augmented reality fashion platforms that allow users to buy virtual clothes and accessories.
3. Gaming - Gaming companies could explore partnerships with designers to create bespoke fashion that can be worn by characters in their games, further engaging players with unique content.