Following the announcement that it's besting a new Hand Breaded Chicken & Waffle Sandwich, Hardee's has begun testing another exciting new breakfast option: the Biscuit Double Cheeseburger.
Available at select locations for a limited time, the new Biscuit Double Cheeseburger gives consumers a chance to enjoy beef as their breakfast protein of choice. The new dish consists of two charbroiled all-beef patties topped with melted American cheese, and served on the brand's signature Made From Scratch Biscuit. In addition to the new breakfast sandwich, Hardee's is also testing extended breakfast hours in select markets now through September 22, 2020.
The new Biscuit Double Cheeseburger can currently be found at test locations in Little Rock, Arkansas, and Nashville, Tennessee.
Savory Biscuit Cheeseburgers
Hardee's is Testing a New Biscuit Double Cheeseburger
Trend Themes
1. Breakfast Burgers - Hardee's is testing a new Biscuit Double Cheeseburger as a breakfast option, creating a trend of burgers as a morning meal.
2. Extended Breakfast Hours - Hardee's is testing extended breakfast hours in select markets, leading to a trend of longer breakfast periods.
3. Fast Food Menu Innovation - Hardee's new breakfast menu options and tests point to a trend of fast-food companies innovating their menus to reach new market segments.
Industry Implications
1. Fast Food - Hardee's new breakfast menu innovations, including the Biscuit Double Cheeseburger, are shaking up the fast-food industry.
2. Food Service and Hospitality - The trend toward breakfast burgers and extended breakfast hours offers opportunities for the food service and hospitality industry to cater to diverse consumer preferences for morning meals.
3. Food and Beverage Manufacturing - Fast food companies' menu innovation, including Hardee's testing new breakfast options, opens opportunities for food and beverage manufacturers to develop creative food products.