Birdie Girl Golf is an retailer that sells all sorts of golf equipment for those women who enjoy a good round on the greens. They're donated $50 from each $150 Rethink golf stand bag sold towards the Rethink Breast Cancer fund. The limited edition set includes the pink stand bag, a set of tour headcovers and wristbands.
Not only will you be the most stylish swinger on the course, but you'll be doing it for a good cause!
October is Breast Cancer Awareness Month, and we're seeing a slew of other companies hop aboard the pink wagon. Stay tuned for more as the month goes on.
Pink On The Green
Birdie Girl Golf Rethinks Breast Cancer
Trend Themes
1. Breast Cancer Awareness Marketing - Companies in various industries are catering to the increase of support for breast cancer awareness and research, which opens up opportunities for innovative marketing and product design.
2. Socially-responsible Products - Products that donate a portion of sales to charitable causes appeal to consumers who value social responsibility, paving the way for further innovation in socially-conscious product design.
3. Gender-inclusive Sports Equipment - Demand for gender-inclusive athletic gear is rising, creating an opportunity for companies to create more inclusive and innovative sports equipment designs.
Industry Implications
1. Sporting Goods Retail - Sporting goods retailers can capitalize on socially-responsible products and gender-inclusive designs to appeal to more consumers and differentiate themselves from competitors.
2. Charitable Organizations - Charitable organizations dedicated to supporting breast cancer research could work with companies to create unique partnerships and new avenues for fundraising.
3. Marketing and Advertising - Marketing and advertising agencies can work with companies to create innovative campaigns and socially-responsible product designs that effectively communicate the company's mission and values.