Birchbox Man provides custom-tailored lifestyle and grooming product samples to subscribers to let them try out new items.
Using an online profile set up on the site by the customer, the company delivers trial-sized versions of products from brands such as Kiehl's, Jack Black and Ursa Major for $20 a month.
The service makes finding the right skincare, haircare and bodycare products easier by recommending items that seem beneficial based on the information provided by the subscriber. It also saves money as one can give a new product a whirl without getting stuck with something that ends up not meeting his needs.
The company has been providing the beauty sample subscription service to women for some time now but has since expanded to cater to the unique needs of the male demographic as well.
Brotastic Beauty Sample Subscriptions
Birchbox Man Lets Guys Test Drive New Products
Trend Themes
1. Custom-tailored Sample Subscriptions - The trend of personalized sample subscriptions allows customers to try out new products tailored to their preferences, providing a disruptive opportunity for brands to gain new customers.
2. Grooming Product Recommendations - The trend of providing personalized grooming product recommendations based on customer profiles creates an opportunity for brands to target specific customer needs and preferences.
3. Gender-specific Beauty Subscription Services - The trend of gender-specific beauty subscription services recognizes the unique needs and interests of male customers, opening up new possibilities for brands to tap into this market.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can leverage the trend of personalized sample subscriptions to introduce new products to customers and build brand loyalty.
2. E-commerce - The e-commerce industry can benefit from the trend of personalized grooming product recommendations by offering tailored product suggestions to customers and enhancing their shopping experience.
3. Subscription Services - The subscription services industry can capitalize on the trend of gender-specific beauty subscription services to attract a diverse customer base and increase subscription revenue.