The premium beer brand Bionic Brew is based in Austin, Texas and its branding was revamped so that it better suited the Chinese market that it would soon be entering.
The brand wanted to focus on the fact that the world is becoming increasingly connected, and chose to offer multi-lingual labeling as a result of this. The branding was designed by the creative agency Helms Workshop, and the bottles and cans in the collection are sleekly shaped and offer labeling in both English and Chinese characters.
There are several flavors in the Bionic Brew collection including the American Pale Ale which has malty, fruity and citrus flavors, and an American IPA that is hoppy, bold and tropical.
Multi-Lingual Beer Branding
Bionic Brew Features Playful, Futuristic Branding
Trend Themes
1. Multi-lingual Branding - Disruptive innovation opportunity: Explore multi-lingual branding to cater to diverse and global markets.
2. Connected World - Disruptive innovation opportunity: Leverage the concept of a connected world to create products and services that emphasize global connectivity.
3. Sleek Packaging Design - Disruptive innovation opportunity: Develop sleek packaging designs that appeal to modern and sophisticated consumers.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Introduce multi-lingual labeling and packaging concepts to differentiate products in the competitive beverage industry.
2. Creative Agency - Disruptive innovation opportunity: Offer specialized services in designing multi-lingual branding and packaging for brands entering new markets.
3. Craft Beer Industry - Disruptive innovation opportunity: Incorporate multi-lingual labeling and packaging in craft beer products to attract a diverse consumer base.