Targeted Brightening Skincare

BioFormula Select's Stop Guessing skincare brand shares all-natural solutions for all skin types so that people can feel confident about their skincare purchases, and confident in their own skin. The brand uses ingredients like Vitamin C, niacinamide and kojic acid to address dark spots and dullness, and its product portfolio includes targeted solutions like the Color Correcting Exfoliator and the Age Spot Removing Serum.

Going forward, the brand wants to continue to take the guesswork out of choosing the right skincare with the launch of an AI-powered app. This application will use machine learning for the purposes of monitoring changes to a user's skin, and on a monthly basis, users can upload a photo of their skin so that its needs can be appropriately analyzed. More than ever, consumers are aware that the needs of their skin are dynamic and ever-changing, and they're leaning on AI technology to help them meet their needs in the moment.