Mistik Source is a line of bio-pure biodegradable shampoo and natural foaming bath products that are safe, made from renewable sources, free of toxins and synthetic ingredients. While this is all fine and well, even with all of these good things going for it, it's difficult to stand out in a sea of green products. For this reason, Mistik Source consulted Mookai Communications to develop a packaging that would help it stand out in the competitive market.
The new packaging for the Montreal-based brand features bold type that's overlayed with a couple extra letters that make both the English/French translations of words visible. Since the startup has a low budget for advertising, the packaging needed to have maximum impact, which definitely comes across in its playful and bright design.
Playful Bilingual Packaging
Mistik Source's Bio-Pure Branding Includes French & English
Trend Themes
1. Bilingual Packaging - Disruptive innovation opportunity: Develop bilingual packaging that incorporates multiple languages to appeal to diverse consumer markets.
2. Bio-pure Products - Disruptive innovation opportunity: Create innovative bio-pure products that are safe, biodegradable, and made from renewable sources to capitalize on the growing demand for sustainable solutions.
3. Playful Design - Disruptive innovation opportunity: Explore creative and playful packaging designs to differentiate products in competitive markets and increase brand visibility.
Industry Implications
1. Eco-friendly Personal Care - Disruptive innovation opportunity: Develop eco-friendly personal care products that prioritize sustainability and natural ingredients.
2. Packaging and Branding - Disruptive innovation opportunity: Revolutionize packaging and branding strategies to enhance visibility and brand recognition in crowded markets.
3. Translation and Localization Services - Disruptive innovation opportunity: Offer translation and localization services to help brands cater to multilingual consumers and expand into international markets.