The Dzine Mafia studio's rejuvenation of Bio Oil packaging certainly brings the product new youth and life as far as the consumer can perceive it. The lovely elongated boxes that contain the variously sized push pump bottles have been given a silky skin of their own.
A flawless photograph of a person's chest and stomach has been taken and cropped to show a very narrow section of the beautiful human body. The soft beige tone could be ethnically ambiguous, revealing only the subtle grooves of the abdomen, the pectorals and the belly button.
The message behind this freshened up Bio Oil packaging is simple and direct, promising blemish and wrinkle-free skin. Minimal text and a handwritten label enhance this pure and natural aesthetic.
Belly-Branded Ointments
Bio Oil Packaging Flaunts Flawless Skin to Express its Epidermal Specialty
Trend Themes
1. Body Part Branded Packaging - Using product packaging to showcase a specific body part can increase consumer awareness and create a memorable brand identity.
2. Minimalistic Design - A simple and natural design can emphasize the purity and effectiveness of a product, making it more appealing to consumers seeking a natural solution.
3. Personalized Imagery - Using relatable and diverse imagery can create a personal connection with consumers, making the product more memorable and attractive.
Industry Implications
1. Beauty and Skincare - Industry leaders can use body part branding and minimalistic design to create effective packaging and differentiate their products from competitors.
2. Consumer Goods - Companies in the consumer goods industry can use personalized imagery to make their products more relatable to consumers and increase brand loyalty.
3. Advertising and Marketing - Incorporating unique and eye-catching packaging design elements can be a successful marketing strategy to increase product visibility and ultimately drive sales.