Those with their hands on the advertising budget in Mammoth Mountain, California, have discovered the marketing genius in 3D illusionary billboards. The faux half-pipe wall, complete with a suspended snowboarder cut-out, is a sure-fire way to get more drivers to do a double take.
Mammoth Mountain Ski resort is the tallest resort in California, and the area has well positioned itself as a full-fledged brand, complete with logo. This motion-inspired advert is perfect for luring in the young and adventurous snowboarding crowd each season.
Trend Hunter has spotted its fair share of brilliant 3D and engaging billboards as seen in the collection below.
Optical Illusion Sportsvertising
Mammoth Mountain Ski Uses Bill(snow)boarding For Attention
Trend Themes
1. 3D Illusionary Billboards - Opportunities for advertisers to create engaging and interactive campaigns using 3D technology for increased brand recognition.
2. Motion-inspired Advertising - Innovation opportunities for brands to incorporate movement and dynamic visuals in their advertising for increased attention and engagement.
3. Outdoor Advertising - Potential for companies to explore outside advertising spaces as a unique way to connect with consumers through eye-catching and memorable campaigns.
Industry Implications
1. Advertising - Opportunities for advertisers to push the boundaries of conventional advertising and create more attention-grabbing campaigns.
2. Hospitality and Tourism - Innovation opportunities for companies in the hospitality and tourism industry to incorporate unique and memorable advertising tactics to attract consumers.
3. Sports and Recreation - Potential for companies in the sports and recreational industry to explore creative advertising methods to reach and connect with their target audience.