Billboard's new print campaign is an interesting look at the music industry. With the slogan, "Music. See what it's made of," the print ads drive home that it is the fan's support that makes music possible and not just the artist themselves.
This Billboard print campaign was created in collaboration with advertising agency AlmapBBDO in Sao Paulo, Brazil and Executive Creative Director Marcello Serpa.
If there is anything I love more than a good marketing campaign, it's music.
Zoomed-Up Rockstars
This Billboard Print Campaign Focuses on the Fans
Trend Themes
1. Fan-centric Marketing - Disruptive innovation opportunity: Develop marketing campaigns that prioritize and celebrate the role of fans in the music industry.
2. Collaborative Advertising - Disruptive innovation opportunity: Create ad campaigns that involve fans and promote a sense of community.
3. Emphasizing Supportive Ecosystem - Disruptive innovation opportunity: Highlight the interconnectedness of music industry stakeholders, such as fans, artists, and advertisers.
Industry Implications
1. Music Marketing - Disruptive innovation opportunity: Explore new approaches to promote music that put fans at the center of marketing strategies.
2. Advertising - Disruptive innovation opportunity: Foster collaborations between advertisers and fans to create impactful and engaging campaigns.
3. Creative Agencies - Disruptive innovation opportunity: Advise creative agencies to shift their focus to campaigns that highlight the mutual dependency of the music industry's stakeholders.