Innisfree's Bija Cica Balm is a skincare product that offers "intensive skin damage care" thanks to the inclusion of a potent ingredient called cica—also known as Centella Asiatica, a clover-like green that is immensely anti-inflammatory and healing due to its high antioxidant content. The Bija Cica Balm contains a high concentration of Centella leaves and other key ingredients that are beneficial for repairing the skin.
The product with 90% naturally derived ingredients takes the form of a gel-like balm that is quickly absorbed into the skin, making it ideal for use at any time of the day as needed.
The versatile Bija Cica Balm has the potential to be used in different ways depending on the healing, relief and protection needed by a consumer; Innisfree suggests either applying the balm thickly as a spot treatment or using it across the entire face to prevent irritation and acne.
Concentrated Healing Balms
Innisfree's 'Bija Cica Balm' Relieves and Protects Irritated Skin
Trend Themes
1. Natural Skincare Products - Opportunity for other skincare companies to develop natural and potent skincare products that cater to a consumer's specific skin needs
2. Concentrated Healing Balms - Opportunity to develop other concentrated balms that target specific skin concerns, providing intense relief and protection
3. Multi-functional Skincare Products - Opportunity to develop skincare products that can be used in multiple ways, from spot treatment to full-face application, catering to consumer's varying skincare needs
Industry Implications
1. Skincare Industry - Innovation in the skincare industry to develop products with potent ingredients that provide consumers with natural and effective solutions for their skincare needs
2. Natural Products Industry - Opportunity for natural products industry to develop potent and naturally-derived ingredients that can cater to various skincare needs and demands
3. Health and Wellness Industry - Opportunity for the health and wellness industry to develop products that promote healing and protection of damaged skin, using natural and effective ingredients