Fans of The Ordinary skincare products will soon need to take fewer trips to the store because the brand is launching bigger sizes of all its best-selling products. Not only will this mean that you can savor your favorite serums and cleansers for even longer, but it also reduces the amount of waste generated.
As The Ordinary announced this week, several of its most beloved products will now come in bigger sizes. The 'Buffet' serum, the Hyaluronic Acid 2% + B5 formula, and the Niacinamide 10% + Zinc 1% formula will all now be available in 50ml bottles, instead of the usual 30ml. As for the brand's best-selling Squalane Cleanser, the product will now come in a 150ml bottle, instead of the usual 50ml bottle. Not only will this mean consumers will save a little bit, but as the brand explains, "By offering bigger sizes of well-loved formulas, we're hoping to produce fewer emissions by reducing the need for more frequent deliveries."
Supersized Skincare Bottles
The Ordinary is Launching Bigger Sizes of Its Skincare Products
Trend Themes
1. Supersized Skincare - The trend of larger sized skincare bottles is disrupting the beauty industry by reducing waste and enabling fewer deliveries.
2. Sustainable Cosmetics - The rise of sustainability in the cosmetics industry is making consumers more aware of their impact, which presents an opportunity for brands to innovate for a more eco-friendly future.
3. Direct-to-consumer Packaging - Brands can disrupt the traditional retail model by offering larger bottle sizes that not only reduce waste but also require fewer shipping trips to consumers.
Industry Implications
1. Beauty - The beauty industry has a chance to capitalize on the trend of bigger-sized skincare bottles by reducing waste and improving sustainability.
2. E-commerce - E-commerce brands can disrupt the traditional retail model by offering larger sizes of products, thereby reducing waste and shipping frequency.
3. Sustainability - The trend of larger-sized skincare bottles presents a disruptive opportunity for sustainability-focused brands in the cosmetics industry.