Edible cookie dough has been all the rage lately and now Sonic is getting in on the craze with the debut of the new Big Scoop Cookie Dough Blast and the Big Scoop Cookie Dough Sundae. Not only are both topped with generous scoops of edible cookies dough, but they're both infused with even more chewy cookie dough pieces.
The new Big Scoop Cookie Dough Blast features cookie dough-studded ice cream blended into a creamy consistency and topped with a giant scoop of soft, edible chocolate chip cookie dough. The Big Scoop Cookie Dough Sundae is similar, but boasts a thicker texture and also features caramel drizzle over the ice cream and cookie dough scoop.
Cookie Dough-Topped Milkshakes
Sonic's Big Scoop Cookie Dough Blast Features Edible Cookie Dough
Trend Themes
1. Edible Cookie Dough - Disruptive Innovation Opportunity: Develop unique and customizable edible cookie dough flavors to cater to the growing demand for this trendy treat.
2. Cookie Dough-topped Treats - Disruptive Innovation Opportunity: Create innovative and visually appealing cookie dough-topped desserts, such as shakes, sundaes, and baked goods, to attract customers looking for indulgent and Instagram-worthy treats.
3. Infused Cookie Dough - Disruptive Innovation Opportunity: Experiment with incorporating different flavors and textures into cookie dough to create unique taste experiences and cater to diverse consumer preferences.
Industry Implications
1. Frozen Desserts - Disruptive Innovation Opportunity: Develop and market a line of pre-packaged, ready-to-eat edible cookie dough for consumers to enjoy at home as a convenient and indulgent dessert option.
2. Fast Food Chains - Disruptive Innovation Opportunity: Collaborate with popular fast food chains to create exclusive cookie dough-infused menu items and limited-edition promotions to drive customer excitement and increase sales.
3. Gourmet Bakeries - Disruptive Innovation Opportunity: Introduce gourmet cookie dough as a standalone product for baking enthusiasts or as an ingredient in high-end baked goods to elevate the traditional cookie experience.