IHOP is known for its buttermilk pancakes and its expanding burger lineup, but now the chain is bringing the two together with the debut of the Big IHOP Pancake Burger. Just as you might have guessed from the name, the new burger features a fluffy IHOP pancake alongside some beef patties.
The Big IHOP Pancake Burger is part of a trio of new Steakburgers currently available at IHOP. The Big IHOP Pancake Burger is the most unique of the bunch and consists of a fluffy buttermilk pancake sandwiched between two Steakburger patties topped with cheddar cheese, American cheese, hickory-smoked bacon, and some signature IHOP sauce. The whole thing is served on a grilled Brioche bun to bring together the sweet and savory flavors.
For those a little skeptical of pancakes in their burgers, there's also the new Garlic Butter Burger and Loaded Philly Burger.
Pancake-Topped Beef Burgers
The Big IHOP Pancake Burger Features a Pancake Between 2 Beef Patties
Trend Themes
1. Flavor Fusion Burgers - The introduction of pancake-topped burgers opens up opportunities to create unique and unexpected flavor combinations in the burger industry.
2. Crossover Menus - The merging of traditional breakfast items with lunch or dinner options presents a disruptive innovation opportunity for restaurants to attract diverse customer bases.
3. Indulgent Fast Food - The incorporation of indulgent ingredients like pancakes into fast food items allows for the creation of crave-worthy offerings that cater to consumer desires for indulgence and convenience.
Industry Implications
1. QSR (quick Service Restaurants) - Quick service restaurants can explore the trend of pancake-topped burgers to expand their menus and appeal to customers seeking unique and indulgent offerings.
2. Breakfast Food Industry - The introduction of pancake-topped burgers opens up new opportunities for breakfast-focused establishments to innovate and expand their offerings beyond traditional breakfast items.
3. Food Delivery Services - Food delivery platforms can partner with restaurants offering pancake-topped burgers to cater to consumers' desire for convenient and indulgent meals delivered to their doorstep.