Toyota’s big game trailer for this year’s Super Bowl stirs up some suspense before Super Bowl Sunday in just about a week. It stars Terry Crews on a drive through the desert, which makes for a dramatic set up when he pulls up to a vehicle stranded on the side of the road. He calls to ask if anybody needs help and the tone of the teaser changes from a suspenseful to a lighthearted one — a Muppet quickly climbs into Crews' car and starts playing with the handle inside the vehicle.
As well as serving as a way to promote its 2014 Highlander, the Saatchi & Saatchi ad for Toyota simultaneously gives a boost to the upcoming ‘Muppets Most Wanted’ Disney film.
Stranded Puppet Car Commercials
The Big Game Trailer by Toyota Features The Muppets in Trouble
Trend Themes
1. Interactive Commercials - Create commercials with interactive elements that make the viewer feel like part of the story.
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Industry Implications
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3. Marketing and Advertising - Innovate interactive elements for commercials to make them more engaging for consumers.