Nothing goes together quite like beer and hockey, which is why it makes perfect sense that Labatt USA has teamed up with Barstool Sports and Spittin' Chiclets (a hockey podcast) to launch Big Deal Brewing.
Big Deal Brewing is a brand that aims to create a high-quality beer that's perfect for hockey fans and ordinary beer drinkers alike. The first brew from the new brand will be Big Deal Brewing Original Golden Ale, which is a super-premium golden ale. This beer comes in sleek white and yellow cans with 'Big Deal Brewing' in bold letters.
While Big Deal Brewing beers are not yet available, the brand assures fans that it will be available just in time for hockey season in select cities in the United States and Canada this fall.
Hockey Fan-Targeted Beers
The Big Deal Brewing Original Golden Ale is Coming This Hockey Season
Trend Themes
1. Hockey Fan-targeted Beer - The trend of creating beer brands that specifically targets hockey fans is emerging, providing opportunities for innovative beer companies to expand their market.
2. Collaborative Branding - The trend of collaborating with established brands and personalities like Barstool Sports and Spittin' Chiclets provides opportunities for companies to leverage their influence and expand their market reach.
3. Seasonal Release - The trend of releasing new products in-time for a specific season, like hockey season, provides opportunities for companies to create buzz around their products, generate interest, and increase sales.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is breaking new ground with innovative products like Big Deal Brewing Original Golden Ale's hockey-themed beer - ushering in fresh perspectives in creating beer that resonates with a niche audience.
2. Podcasting - The growth of podcasting is bridging entertainment and social media, and collaborations with companies like Labatt USA, which worked with Spittin' Chiclets, makes podcasts an attractive frontier to discovering new audiences.
3. Marketing and Advertising - Marketers and advertisers can engage new audiences with unique collaborations between established brands like Labatt USA and Barstool Sports, providing new opportunities to promote products and expand market reach.