Einstein Bros. knows that breakfast is no joke, which is why the brand recently launched its new Big Breakfast Burrito.
Designed for big appetites, the Big Breakfast Burrito is a hearty way to start the day. This morning meal consists of cage-free eggs, melted cheese, thick-cut bacon, turkey sausage, shredded hash browns, green chiles, salsa, and a dab of cream cheese shmear, all wrapped up in a warm flour tortilla. In other words, you've got just about every food group covered in one portable breakfast wrap.
The new Big Breakfast Burrito is now available at participating Einstein Bros. locations nationwide. The dish can be ordered in-venue, or ordered ahead through the brand’s mobile app for curbside or in-store pickup.
Extra Large Breakfast Burritos
Einstein Bros. is Serving Up a New Big Breakfast Burrito
Trend Themes
1. Jumbo Breakfast Burritos - Opportunity for restaurants to create their own version of big breakfast burritos with unique and innovative ingredients.
2. Breakfast All-day - Opportunity for fast-food chains to expand their breakfast menu to offer all-day breakfast options.
3. Customizable Breakfast Wraps - Opportunity for restaurants to offer customizable breakfast wraps, allowing customers to choose their own fillings and toppings.
Industry Implications
1. Fast Food - Fast-food chains can capitalize on the trend of extra large breakfast burritos by introducing their own versions that cater to local tastes and dietary preferences.
2. Food Delivery Apps - Food delivery apps can partner with restaurants to offer exclusive deals and discounts on big breakfast burritos, making it easier for customers to order and try out new options.
3. Meal Kits - Meal kit companies can offer pre-portioned ingredients and recipes for customers to make their own big breakfast burritos at home, giving them the opportunity to experiment with different fillings and flavors.