With all the hustle and bustle of the holiday season, Bojangles has created a new holiday-themed Big Bo Box family meal. The idea is the new meal is a quick, convenient, and tasty way for families to enjoy a meal together during the busy holiday season. As Bojangles Chief Marketing Officer Jackie Woodward explains, "The holidays are about feeling at home, and Bojangles’ wants to be sure our customers know we’re there for them wherever they may be this season."
Bojangles' new Big Bo Box family meal is a festive take on the brand's meal boxes. The holiday version features eight piece of fried chicken, two side dishes, and four scratch-made buttermilk biscuits. The meal box also comes with a half-gallon of Legendary Iced Tea for drinking. The whole thing is packaged in a box decorated with colorful lights and a Santa hat.
Holiday-Themed Meal Boxes
Bojangles' Had Created a Holiday-Themed Big Bo Box Family Meal
Trend Themes
1. Holiday-themed Meal Boxes - Opportunity for food brands to create festive versions of their meal boxes to cater to the holiday season.
Industry Implications
1. Fast Food - Fast food chains can explore the creation of holiday-themed meal boxes to attract customers during the busy holiday season.
2. Food Packaging - Food packaging companies can design and produce festive boxes for meal kits and family meals, adding a touch of holiday spirit to the dining experience.
3. Beverage - Beverage companies can collaborate with food brands to offer holiday-themed drink options that complement the festive meal boxes.