BHüe is an innovative cosmetics brand that takes a different approach to bringing beauty to the masses. The brand makes a point to crowdsource and gather feedback from its customers when it comes to developing new products that will be universally flattering for all skin tones. For instance, with each of the Liquid Matte Lipstick shades that is available, there is a Cover Foundation to match every undertone as well.
One of the most interesting cosmetic products from the e-commerce brand is its 'Chameleon Pink' tinted lip balm, which comes in a handy travel-sized kit with an applicator brush. This product is a berry-scented clear jelly balm that gradually turns pink when applied. As BHüe describes: "The more you press and smack your lips, the pinker the formula becomes."
Crowdsourced Cosmetic Products
BHüe Develops Products by Working Directly with Consumers
Trend Themes
1. Crowdsourced Products - Opportunity for brands to involve customers in the product development process, ensuring a better fit for their needs and preferences.
2. Universal Flattering Shades - Market demand for cosmetic products that are designed to match and enhance various skin tones, promoting inclusivity and diversity.
3. Interactive Beauty Products - Innovative cosmetic products that offer a unique interactive experience, allowing customers to actively participate in the color-changing or transformative effects.
Industry Implications
1. Cosmetics - Cosmetic brands can embrace crowdsourcing and customer feedback to develop more inclusive and customer-centric products.
2. Beauty E-commerce - E-commerce platforms can leverage crowdsourcing and personalization to offer a wider range of products that cater to diverse skin tones.
3. Product Development - The product development industry can explore customer-centric approaches like crowdsourcing to enhance the design and inclusivity of various products.