The Pizza Hut Beyond Pepperoni pizza has been created by the brand in partnership with Beyond Meat to offer patrons a new option to try out when looking for a plant-based menu item. The pizza is crafted with a premium dough along with sauce, cheese and the namesake Beyond Pepperoni plant-based meat alternative. The pizza was co-created by the Pizza Hut and Beyond Meat culinary teams to ensure the signature taste of the brand's pizza was mimicked as closely as possible.
The Pizza Hut Beyond Pepperoni pizza is launching at 70 select test locations in the US found in New York State, Georgia, Texas and Florida. The pizza follows on the continued success of plant-based menu items being launched by major QSR brands to keep up with the changing preferences of consumers.
Specialty Plant-Based Pizzas
The Pizza Hut Beyond Pepperoni Pizza is Arriving in Five US Markets
Trend Themes
1. Plant-based Fast Food - The rise of plant-based options in fast food chains presents an opportunity for the meat alternative industry to develop new and innovative products.
2. Collaborative Menu Creation - Co-creating menu items with reputable brands such as Pizza Hut, presents an opportunity for plant-based meat alternative companies to reach a wider audience and showcase their products in new ways.
3. Localization of Plant-based Products - Studying local preferences and tastes can lead to unique and innovative plant-based menu offerings at select locations, catering to a diverse population of consumers.
Industry Implications
1. Meat Alternative Industry - Partnering with fast food chains such as Pizza Hut presents a major market opportunity, allowing for increased exposure of plant-based meat alternative products to the mass market.
2. Fast Food Industry - The popularity of plant-based menu items presents an opportunity for fast food chains to differentiate themselves from competitors and attract a new demographic of health-conscious consumers.
3. Food Localization Industry - Analyzing local food preferences and developing unique plant-based menu items for select locations presents an opportunity for companies to cater to a diverse range of consumers and stay ahead of the curve.