The Republic of Tea believes that no child should be left behind when it comes to keeping healthy, and given that tea provides tremendous immune-boosting properties, they have introduced Little Citizens’ Tea for children.
These healthy, caffeine- and sugar-free, organically-grown, natural, fruit-infused teas provide kids with plenty of antioxidants, making them a great alternative to sweetened juices and sodas - and they can be served either hot or cold.
Flavors include Cherry Apple Little Citizens’ Herb Tea, Strawberry Vanilla Little Citizens’ Herb Tea and Tangerine Little Citizens’ Herb Tea.
The tea is sold in re-usable tins that sport the Little Citizen’s mascot, Bamboo, and his friends. The Republic of Tea contributes $1.00 of each Little Citizen’s Tea tins sold to a foundation called Room To Read. The foundation supports educational programs in developing countries.
Tea for Kids
Little Citizens' Herb Teas for Children from the Republic of Tea
Trend Themes
1. Tea for Kids - Disruptive innovation opportunity: Creating new flavors and varieties of tea that are specifically designed for children.
2. Healthier Alternatives - Disruptive innovation opportunity: Developing more options for sugar-free and caffeine-free beverages for children to replace sweetened juices and sodas.
3. Charitable Tie-ins - Disruptive innovation opportunity: Partnering with foundations and organizations to donate a portion of sales towards supporting educational programs.
Industry Implications
1. Beverage - Disruptive innovation opportunity: Creating a new niche market for child-friendly tea products that offer health benefits and are free from caffeine and sugar.
2. Food and Beverage Packaging - Disruptive innovation opportunity: Designing attractive and reusable packaging options for kids' tea that feature fun mascots and characters.
3. Social Impact - Disruptive innovation opportunity: Collaborating with educational foundations to support programs in developing countries, creating a positive social impact through product sales.