In an attempt to combat the daily stresses and busy lifestyle of many, drink brand Tranquini has created a beverage product under the same name that focuses on offering consumers with a carbonated green tea to help the body to relax. The drink is designed with a focus on "positively relaxed" states of mind as the brand's mantra states in the hopes of providing consumers with a delicious, natural drink to enjoy.
Tranquini's line of beverages features a drink made from green tea, lemon, lavender, chamomile and berry notes to help create a state of relaxation. The beverages are also free of dyes. preservatives and artificial flavors making them a healthier carbonated option. The brand's take on relaxation was inspired by the calmness of the Austrian Alps.
Carbonated Relaxation Drinks
The Tranquini Beverage Products are Aimed at Relieving Daily Stresses
Trend Themes
1. Relaxation Beverages - Opportunity for developing more beverage products that promote relaxation and stress relief.
2. Natural Carbonated Drinks - Opportunity for creating carbonated drinks that are made with natural ingredients and free of artificial flavors.
3. Mindful Consumption - Opportunity for promoting a mindful and positive mindset through the consumption of beverages.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their product lines and cater to consumers seeking relaxation and stress relief.
2. Health and Wellness Industry - Opportunity for the health and wellness industry to embrace and promote natural and healthy carbonated drink alternatives.
3. Mental Health Industry - Opportunity for the mental health industry to collaborate with beverage companies and create products that promote mental well-being.