Champagne Lanson's beverage branding celebrates the upcoming Wimbledon championship. The English tennis tournament is a renowned event that inspired the company's latest marketing effort, a set of neoprene ice jackets that adorn its Lanson Black Label and Lanson Rose Label bottles.
The champagne manufacturer's yellow and pink neoprene ice jackets are modeled to look like tennis balls and are accented with branded Wimbledon emblems. The zippered ice jackets are not only aesthetically pleasing but are also functional, keeping beverages chilled on a hot summer day.
In addition to Champagne Lanson's Black and Rose Label varieties, the beverage brand has also launched a White Label bottle that boasts a signature, Wimbledon foil. The limited edition Lanson White Label Wimbledon bottle will be available throughout the tournament and at key bars, hotels and venues throughout the UK. The Black and Rose Label neoprene ice jacket bottles are available in Tesco, Asda and most large retail outlets.
Tennis-Themed Beverage Branding
Champagne Lanson's Neoprene Bottle Sleeves Celebrate Wimbledon
Trend Themes
1. Event-specific Branding - Brands can create limited edition or event-specific products to generate excitement and drive sales during special occasions.
2. Functional Product Design - Companies can integrate aesthetics and practicality in their product design to add value and improve customer experience.
3. Branded Merchandise - Entrepreneurs can leverage branding opportunities to create merchandise that resonates with their target audience and promotes their products.
Industry Implications
1. Beverage - Beverage companies can create limited edition products and merchandise during special events and occasions to drive sales and increase brand recognition.
2. Event Planning - Event planning companies can incorporate branded merchandise and limited edition products to add value and appeal to their clients and attendees.
3. Retail - Retailers can partner with brands and event organizers to stock and promote limited edition or event-specific products and generate sales and customer loyalty.