BetterCloud, a New York City-based company that builds application management and security tools, is making use of unique virtual reality and 360-degree initiatives to give potential new hires an idea of what it's like to work there.
Targeted towards potential technical support hires, the short 360-degree video is designed to help prospective employees envision what it would be like to work in BetterCloud's office. The company is even using 360-degree video to support some of its onboarding processes.
Considering how competitive the hiring market in the technology industry is, companies are under pressure to find more and better ways to attract the best human resources. BetterCloud has shown that embracing virtual reality interactivity is a great way to reach out to and attract the best tech minds.
Immersive Hiring Videos
BetterCloud is Using 360-Degree Video to Interact With Potential New Hires
Trend Themes
1. Virtual Reality Recruiting - Companies are exploring the use of virtual reality and 360-degree videos to enhance their recruiting process, which offers an opportunity for creating a new industry of virtual reality recruiting solutions.
2. Immersive Onboarding - Companies are using immersive technology for onboarding processes, which provides an opportunity for virtual reality onboarding software and consulting services.
3. Competitive Job Market - The competitive job market in the technology industry is driving companies to find new and better ways to attract top talent, which presents an opportunity for innovative recruiting and talent management strategies.
Industry Implications
1. Human Resource Technology - The use of virtual reality and 360-degree videos in the recruiting process creates an opportunity for the growth of human resource technology companies that provide innovative solutions for recruitment and talent management.
2. Virtual Reality Software - The increasing use of virtual reality in the recruiting and onboarding process offers an opportunity for the growth of companies that provide virtual reality software solutions for training, onboarding, and team collaboration.
3. Video Production - The trend towards immersive hiring videos offers an opportunity for growth in the video production industry, as businesses look for engaging and creative ways to showcase their work culture and attract candidates.