Better Than Booze makes full-flavor hemp-infused mocktail beverages that offer a satisfying alternative to traditional non-alcoholic options without sacrificing flavor or experience. In fact, Better Than Booze's Rosemary Infused Grapefruit Paloma recently won Best in Class Ready to Drink and Best in Class Hemp Infused Ready to Drink Cocktail—achieving double gold—at the 2023 San Francisco World Spirits Competition.
The Rosemary Infused Grapefruit Paloma is an alcohol-free, carbonated water beverage that's naturally flavored and low in calories, making it appealing to a wide range of consumers, whether they are abstaining from alcohol or simply looking to reduce their regular intake.
With the continued growth of the sober-curious movement, the brand has plans to release a new line of mocktails with the same flavors that are "fully sober."
Fizzy Hemp-Infused Mocktails
Better Than Booze Makes Hangover-Free, Award-Winning Drinks
Trend Themes
1. Hemp-infused Beverages - The rise of hemp-infused mocktails presents an opportunity for companies to tap into the growing trend of non-alcoholic and healthier beverage options.
2. Sober-curious Movement - The increasing interest in sober-curious lifestyle choices creates a market for innovative and flavorful non-alcoholic drinks like Better Than Booze's mocktails.
3. Ready-to-drink Cocktails - The demand for convenient and ready-to-drink cocktails offers a chance for brands to disrupt the traditional alcoholic beverage market with alcohol-free alternatives.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of hemp-infused mocktails by developing new non-alcoholic options that cater to health-conscious consumers.
2. Hospitality Industry - Hospitality businesses can attract a wider range of customers by offering innovative and flavorful alcohol-free mocktails as part of their beverage menu.
3. Alcohol Industry - The alcohol industry can explore the disruption of the traditional alcoholic beverage market by creating and promoting alcohol-free ready-to-drink cocktail options.