Behave Foods creates better-for-you candy with a focus on adult consumers, knowing that consumers are looking for mindful ways to indulge a sweet tooth. The New York-based start-up sets itself apart with products like reduced-sugar gummy bears that are packed with nourishing natural ingredients like monk fruit and chicory root fiber. While many reduced-sugar products get their sweetness from ingredients like artificial sweeteners, sugar alcohols or stevia, Behave Foods' products differentiate themselves this way in terms of quality and taste—and a single serving contains just three grams of sugar.
Although gummy bear lovers are familiar with enjoying regular fruit flavors, these sweets are offered in unique flavors like lychee, passionfruit and raspberry. In the future, Behave Foods may expand into the creation of plant-based gummies and even more unusual flavors.
Reduced-Sugar Gummy Bears
Behave Foods Offers Better-for-You Candy for Adults
Trend Themes
1. Reduced-sugar Candies - Reduction of sugar content in candies to appeal health-conscious consumers and expand market penetration.
2. Expanding the Product Line - The introduction of plant-based gummies and unusual flavors may provide Behave Foods with new segments of the market to target.
3. Natural Ingredients - Using natural ingredients such as monk fruit and chicory root fiber may offer a unique selling proposition to health-conscious consumers.
Industry Implications
1. Candy and Confectionery Manufacturing - Reducing the sugar content in gummy bears may set a new precedent to promote healthy candy snacking options.
2. Health Food Stores - Providing reduced-sugar candy with natural ingredients can appeal to individuals who are conscious about their health and wellness.
3. E-commerce - Behave Foods' unique flavors and reduced-sugar ingredients make it an ideal product for online sales and direct-to-consumer marketing.