Campbell Soup believes that personal nutrition might be the company's next big opportunity, which is why the brand invested in Habit - a bespoke nutrition service that's based out of San Francisco.
Habit recognizes that nutrition is a complex issue, and that people's diets aren't always reflective of what people need. So, this brand offers one-on-one wellness coaching based on an individuals biology, metabolism and personal goals. Habit has broken down its diet plans into seven major eating archetypes but offers an inventory of over 5,000 recipes.
This method of personalization caters to the unique needs of each individual, and offers a bespoke eating plan that promises to keep each client feeling and looking their best.
Biology-Based Diet Plans
Habit is a Bespoke Nutrition Service That Focuses on One's DNA
Trend Themes
1. Personalized Nutrition - Opportunity for disruptive innovation: Develop a platform that uses DNA analysis to create personalized nutrition plans for individuals.
2. Biometric Wellness Coaching - Opportunity for disruptive innovation: Create a service that combines biometric data analysis with personalized coaching to help individuals optimize their nutrition and health.
3. Dna-based Diet Plans - Opportunity for disruptive innovation: Invent a DNA testing technology that can accurately identify optimal diet plans based on an individual's genetic makeup.
Industry Implications
1. Healthcare - Opportunity for disruptive innovation: Leverage DNA analysis technology to revolutionize dietary recommendations and improve overall health outcomes.
2. Food and Beverage - Opportunity for disruptive innovation: Develop a line of DNA-based meal products that cater to the unique nutritional needs of individuals.
3. Wellness Coaching - Opportunity for disruptive innovation: Integrate DNA analysis and personalized coaching into wellness programs, offering tailored nutrition plans and guidance.