Finding the right foundation can be a daunting task for beauty consumers since achieving an exact skin tone match is a challenge for even the most seasoned shopper—but Laneige sees the potential to change this with its Bespoke Neo service. This new service invites makeup lovers to a 1:1 consultation to find the best match from the brand's expansive 150-shade foundation range.
This personalized color diagnosis session begins with a Laneige team member and ends with an Amorepacific-patented beauty robot quickly and hygienically blending the customer's bespoke shade match. As part of the consultation, customers also benefit from expert recommendations based on their skin type, and Laneige team members also consider how skin tone may vary across the face.
Bespoke K-Beauty Foundations
Laneige's Bespoke Neo Service Helps to Find an Ideal Shade Match
Trend Themes
1. Personalized Color Diagnosis - Innovative service providing 1:1 consultation for finding the perfect foundation shade match and expert recommendations based on skin type.
2. Hygienic Beauty Robot - Utilizing Amorepacific-patented technology for quickly blending bespoke foundation shades in a hygienic manner during personalized consultations.
3. Expansive Shade Range - Offering a 150-shade foundation range to cater to diverse skin tones, challenging traditional limitations in the beauty industry.
Industry Implications
1. Beauty & Cosmetics - Incorporating personalized consultations, advanced technology, and a wide shade range to revolutionize the beauty industry's approach to finding the perfect foundation match.
2. Retail & Consumer Services - Introducing innovative services like bespoke color diagnosis and using beauty robots for hyper-personalization, transforming the retail experience for beauty consumers.
3. Technology & Manufacturing - Opportunities for collaboration in developing advanced beauty robots and expanding color range capabilities can drive disruptive innovation in the manufacturing sector.