Four new rums have been launched by Berry Bros & Rudd to offer spirits with a range of flavor that call to mind the traditions from distillers from various parts of the world. The new rums are from Guatemala, Nicaragua, Jamaica and Barbados, and are each made with premium ingredients to put a focus on the best-quality product possible. Despite the premium profile the rums are all priced at an accessible level to make them suitable for consumers of all ranges to pick up.
Berry Bros & Rudd Spirits Buyer Doug McIvor spoke on the new rums saying that, "I look for balance and complexity, maturity and texture – for excellence," said McIvor. "Equally, age is not king: maturity counts for much more. While there is beauty in a cask that, over time, has breathed its youthful vigor to the angels, embracing the oak to find harmony and great balance; the oldest may not be the most complex, the most perfectly poised."
Internationally Sourced Rum Ranges
The New Berry Bros & Rudd Rums are Part of the Classic Range
Trend Themes
1. Premium Rum Selection - The launch of internationally sourced rums with premium ingredients presents an opportunity for the rum industry to cater to consumers seeking high-quality spirits.
2. Global Distillery Collaboration - The collaboration between distillers from Guatemala, Nicaragua, Jamaica, and Barbados to create new rum ranges highlights the potential for cross-cultural innovation in the spirits industry.
3. Accessibly Priced Craft Spirits - The introduction of affordable yet high-quality rums makes it possible for a wider range of consumers to explore and appreciate craft spirits, opening up opportunities for the spirits market.
Industry Implications
1. Rum Distilleries - Rum distilleries can explore collaborations with international partners and source premium ingredients to create unique and sought-after rum ranges.
2. Craft Spirits Industry - The craft spirits industry can tap into consumer demand for premium rum options by expanding their product offerings to include internationally sourced rum with a focus on quality and flavor.
3. Hospitality and Tourism - The hospitality and tourism industry can benefit from the availability of accessibly priced craft spirits, offering unique and diverse rum selections to attract customers and enhance their beverage offerings.