Berluti introduces new and fun colorways for the Spring/Summer 2019 season in the form of timeless eyewear frames. The label works in collaboration with Thelios on a collaborative range to welcome the warmer seasons of the year, featuring six different models that are made using traditional methods.
This refers to coloring leather in the label's signature hues of purple, red, and blue. It also dives into the brand's historic heritage of intricate craftsmanship, spotlighting the old marble tables that are found in Ferrara, Italy's Berluti factory. The frames that arrive this season spotlight multiple structures including round, aviator, and rectangular -- all of which are constructed from striated acetate. The lenses are captivating as well, displaying rainbow-effect of sunset red and icy blue tones.
Timeless Summer Sunglasses Frames
Berluti Unveils Its Latest Range for the SS19 Season
Trend Themes
1. Colorful Eyewear Frames - There is an opportunity for eyewear companies to introduce fun and vibrant colors into their product offerings.
2. Heritage Craftsmanship - Brands can showcase their history and expertise in traditional methods of crafting to create a unique selling point for their products.
3. Striated Acetate - Using striated acetate in eyewear production can create a unique and trendy look for frames.
Industry Implications
1. Eyewear - Eyewear companies can take inspiration from Berluti's latest range to create frames that are both colorful and timeless.
2. Fashion and Accessories - Fashion brands can incorporate heritage craftsmanship and traditional methods into their production process to create unique and high-quality accessories.
3. Luxury Goods - Luxury brands can explore the use of striated acetate in their product lines to create exclusive and trendy items.