Secondhand shopping is definitely more ethical but it often comes at the cost of convenience and Beni is looking to change the way fashion fans shop online. The free Google Chrome browser extension is easy to install and it works by intercepting online shopping searches and directing users to comparable products on more than 20 retail marketplaces.
With this handy shopping tool, users benefit from being able to discover similar secondhand versions of the items they were searching for on platforms such as The RealReal, Rent the Runway and Ebay.
Ultimately, Beni is on a mission to make resale just as easy and convenient as buying new. As Beni CEO and co-founder, Sarah Pinner says, "Beni solves this problem for the first time, making the secondhand shopping experience frictionless. In doing so, we believe that shopping resale can become the new norm – a win for our wallets, our closets and our planet."
Secondhand Shopping Extensions
Beni is a Free Chrome Extension That Simplifies Secondhand Shopping
Trend Themes
1. Resale Simplification - Beni is simplifying the secondhand shopping experience by intercepting online shopping searches and directing users to comparable products on over 20 retail marketplaces, potentially arising opportunities for disruptive innovation in the e-commerce industry.
2. Ethical Consumerism - The emergence of Beni as a tool that makes secondhand shopping both convenient and affordable highlights a trend towards ethical consumerism, which could present opportunities for disruptive innovation in the fashion industry.
3. Alternative Marketplaces - Beni's ability to direct users to comparable products on over 20 retail marketplaces showcases a trend towards alternative marketplaces, creating opportunities for disruptive innovation in the e-commerce industry.
Industry Implications
1. Fashion - Beni's focus on secondhand fashion creates opportunities for disruptive innovations in the fashion industry, particularly in the realms of sustainability and ethical consumerism.
2. E-commerce - Beni's unique approach to intercepting online shopping searches and directing users to alternative marketplaces could create disruptive opportunities for innovation in the e-commerce industry.
3. Retail - Beni's tool for simplifying the secondhand shopping experience could inspire disruptive innovation in the retail industry by promoting the importance of ethical consumerism and sustainable business practices.