Puran Dhaka, which translates to 'Old Dhaka' in Bengali, is a New York food truck that aims to promote the diverse flavors of Bengali street food and the culinary influence of Bangladesh.
This food truck offers a number of dishes whose names may sound familiar if you're a regular visitor to Indian restaurants, but the difference is that these dishes offer the unique flavors of Bengali street food, a distinct cuisine on its own. Some of the more innovative items on the menu include the $6 Morog Polao Chicken, which is a chicken and rice dish.
Lovers of tea will also be able to exult in Puran Dhaka's delicious Kashmiri chai, a milky and frothy tea that makes for an excellent beverage if you want to wash down the heavy meal.
By bringing authentic Bengali street food to New Yorkers, Puran Dhaka is looking to expose foodies to new flavor profiles within the world of South Asian cuisine.
Bangladeshi Street Food Trucks
The Puran Dhaka Food Truck Offers Classic Bengali Food & Beverages
Trend Themes
1. Authentic Bengali Street Food - The trend of showcasing the unique flavors of Bengali street food in different locations can disrupt the street food industry by offering a new and exotic culinary experience.
2. Cuisine Cross-pollination - The trend of blending different culinary influences, such as Bengali and Indian cuisine, can create disruptive innovation opportunities by introducing new flavor combinations and attracting a diverse customer base.
3. Milky and Frothy Tea - The trend of offering unique tea blends, like Puran Dhaka's Kashmiri chai, can disrupt the beverage industry by providing customers with novel and exciting drink options.
Industry Implications
1. Food Truck Industry - The rise of food trucks specializing in authentic Bengali street food can disrupt the food truck industry by introducing new and unique cuisines to consumers.
2. South Asian Cuisine Industry - The trend of showcasing the distinct flavors of Bengali street food can disrupt the South Asian cuisine industry by diversifying the culinary offerings and attracting a wider audience.
3. Beverage Industry - The introduction of milky and frothy tea options, like Puran Dhaka's Kashmiri chai, can disrupt the beverage industry by offering a new and intriguing choice for tea lovers.