The Belstaff smartphone application was made available for fans of the British label during this year's New York Fashion Week. The brand invited viewers to download the tool by way of its website, ensuring that none would be left out during the launch of its Fall/Winter 2013 line.
If the application itself was not enough, a pre-show was also streamed, offering exclusive footage to those who joined the stylish tech forum. Backstage access was therefore offered, providing a look at the space and a chic preview of the collection. Creative officer Martin Cooper was also interviewed. Cooper provided insight into the hair and make up of the Belstaff production, in addition to the inspirational sources that lay behind the apparel.
Interactive Fashion Show Applications
The Belstaff Smartphone Tool Allowed Fans to Watch from Afar
Trend Themes
1. Virtual Fashion Show - The trend of virtual fashion shows offers a disruptive innovation opportunity to fashion brands to enhance their global reach.
2. Mobile Applications for Fashion - The trend of mobile applications for fashion provides a disruptive innovation opportunity to fashion brands to enhance customer engagement and interaction.
3. Live Streaming Fashion Shows - The trend of live streaming fashion shows offers a disruptive innovation opportunity to fashion brands to enhance their audience engagement and generate pre-show excitement.
Industry Implications
1. Fashion - The fashion industry can benefit from developing virtual fashion shows and mobile applications to make their events more accessible and reach a wider audience.
2. Technology - The technology industry can develop innovative solutions to optimize the production and live streaming of fashion shows, enhancing the virtual experience for customers.
3. Marketing and Advertising - The marketing and advertising industry can leverage the trend of virtual and live streaming fashion shows to create engaging and interactive campaigns for fashion brands.