The Old Spice ‘Believe in Your Smellf’ commercial is another example of whipping up some fun when it comes to advertising.
This commercial launched to promote Old Spice’s Champion line. At the start of the ‘Believe in Your Smellf’ reel, a young narcissistic man listens to a cassette tape that’s inserted into a Walkman portrayed as a Champion deodorant stick. While lifting weights, the tape starts and voice says, "Repeat after me. I am the best. I have big muscles." This handsome young fellow is portrayed as being an obnoxious man who sports corn rolls while doing everything he can to be the best.
Old Spice relates with consumers by creating satire and sarcasm in its ads, humoring people instead of pressuring them to purchase products. The ‘Believe in Your Smellf’ video is another comical Old Spice advertisement.
Anti-Stench Ads
The Old Spice ‘Believe in Your Smellf' Video is Humorous
Trend Themes
1. Humorous Advertising - Brands can explore using humor in their advertising to relate with consumers and create comical ads.
2. Satire in Ads - Brands can use satire to promote their products without pressuring consumers while also creating a humorous experience.
3. Personifying Products - Brands can create a unique experience for consumers by personifying their products in their advertising campaigns.
Industry Implications
1. Personal Care - Personal care brands have an opportunity to explore humorous and satirical advertising to approach consumer frustrations and create unique experiences with their products.
2. Entertainment - Entertainment companies can approach advertising in a humorous and relatable manner to create fun experiences and appeal to younger consumers.
3. Technology - Technology brands can explore personifying their products in advertisements to create a unique and fun experience for consumers while appealing to their desires.