Following Busch beer's "ultimate weddings experience" in 2019 and the brand's year of free beer for couples who postponed their wedding in 2020, the brand is helping couples get married who are still facing obstacles in finding venues and planning their special day.
To help couples competing to lock in their ideal dates, Busch has decided to work alongside its trusted allies, America’s farmers, to convert scenic farmland into picturesque, outdoor wedding venues. The initiative will take place throughout the month of July in an effort to "host the most important day of Busch fans’ lives."
Busch will give three lucky couples a stunning venue as well as funds to help design their most perfect day. Also, Busch is furthering their support by providing a wedding planner and will be covering the cost of catering, entertainment, and beer. To enter, couples can share on social media how Busch Beer brings them and their partner together, by using #BuschFarmWedding and #Contest to enter.
Beer-Branded Scenic Weddings
Busch Beer is Helping Couples Get Married at Outdoor Wedding Venues
Trend Themes
1. Outdoor Weddings - Opportunity to disrupt the wedding industry by creating beer-branded outdoor weddings in scenic farmland locations
2. Social Media Contests - Opportunity to disrupt marketing and advertising by using social media contests like #BuschFarmWedding and #Contest to promote products and engage customers
3. Corporate Wedding Planning - Opportunity to disrupt event planning industry by offering corporate-sponsored wedding planning complete with venue, catering, and entertainment
Industry Implications
1. Beer Industry - Opportunity for beer brands to extend their reach to new customers by organizing sponsored weddings with beer-branded outdoor venues and free beer included
2. Wedding Industry - Opportunity for wedding planners to collaborate with brands and offer sponsored weddings with additional perks and services
3. Social Media Marketing Industry - Opportunity for social media marketers to partner with brands and create engaging contests like #BuschFarmWedding to increase brand awareness and user engagement