Just in time for the 2021 Lenten season, Roy Rogers has debuted a new Beer-Battered Cod Sandwich.
Each year, fast food brands roll out new seafood offerings for the duration of Lent and Roy Rogers is no exception. The brand recently debuted a new Beer-Battered Cod Sandwich, which features a quarter-pound, natural-cut cod fillet that's been coated in a Yuengling beer-infused batter. To pair with this boozy fish fillet, Roy Rogers has added American cheese and tartar sauce, and served the whole thing on a corn-dusted Kaiser roll.
While the new Beer-Battered Cod Sandwich is a meal all on its own, some Roy Rogers locations are also offering a platter that features two pieces of beer-battered cod, fries, and a second side.
Beer-Battered Cod Sandwiches
Roy Rogers Just Launched a New Beer-Battered Cod Sandwich
Trend Themes
1. Lenten Season Menus - Opportunity for fast food brands to introduce new seafood offerings during the Lenten season.
2. Beer-infused Flavors - Incorporating beer into food items to add unique and bold flavors.
3. Meal Platters - Providing meal platters as an option for customers who wish to have a complete meal with sides and dessert included.
Industry Implications
1. Fast Food - Fast food brands can introduce limited-time menu items to attract customers and increase sales.
2. Alcohol and Beverage - Beverage companies can partner with food brands to create unique, beer-infused menu items.
3. Restaurant and Foodservice - Restaurants can offer meal platters for customers who want a complete and satisfying meal option.