A renaissance in the beer industry is underway, as craft beers and microbreweries compete for consumer affection with the likes of Budweiser, Molson, Heineken and Coors Light. Not only is the craft beer revolution creating change, there is also a movement in beer packaging, with a multitude of creative designs and eccentric styles popping up in recent months. With 144 PRO Trends and 1,291 samples of research, the Beer Trend Report is essential for beer marketers and advertisers.
Featuring topics like Portable Boozing, Home Brew and Creative Alcobranding, our report generates content from the collective insight of a worldwide network of beer drinkers, giving users a clearer perspective from the point of view of today's stout-lovers.
Beer Trend Report
Explore Major Factors Influencing Ales and Stouts
Trend Themes
1. Craft Beer Renaissance - There are opportunities for established beer companies to create their own lines of craft beers.
2. Innovative Beer Packaging - There is a need for companies to explore creative beer packaging designs and eccentric styles.
3. Home Brewing Movement - There is an opportunity for businesses to offer a platform and resources for the growing home brewing community.
Industry Implications
1. Alcohol and Beverage - Businesses in this industry can explore the creation of their own lines of craft beers.
2. Packaging and Design - Businesses in this industry can leverage the growing demand for creative beer packaging designs and styles.
3. Retail and E-commerce - Businesses in this industry can tap into the rising trend of home brewing by providing a platform and resources for the community.